The project is aimed at strengthening regional cooperation and sustainable economic development of the cross-border region of Bosnia and Herzegovina-Serbia, through the establishment of a joint integrated tourism offer spa-spa tourism. The leading implementer of the project and the organizer was the Foundation of Local Democracy Sarajevo with its partner from Serbia the Tourist Organization of Serbia Western region of Užice. Their partners in the project are the Sarajevo Regional Development Agency SERDA in Bosnia and Herzegovina and the Regional Development Agency Zlatibor in Serbia. The project included three thermal spas in Bosnia and Herzegovina: Terme Ilidža, Reumal Fojnica and Aquaterm Olovo, and in Serbia three air spas: Čigota in Zlatibor, Zlatar and Priboj spa. The gathering was addressed by Massimo Mina, the Head of Operations Department for Social Development, civil society and cross-border cooperation of the EU Delegation to Bosnia and Herzegovina, which stressed the significance of the project results and added value to the project – establishment of the Association of Spas in B&H, emphasized the great potential of the IPA cross-border region for medical tourism, as well as the cultural, historical and natural heritage and referred to further improvement of promotion of the common health tourism and its positioning on wider European markets. Jasmina Mujezinović, executive director of the Foundation for Local Democracy, the leading partner, spoke about the excellent cooperation between the partners, 6 spas project beneficiaries and all stakeholders in the project implementation. She stressed that on the road to the EU Serbia and B&H need to build new and responsible partnerships, on the basis of regional cooperation. Project CROSS Spa is an excellent example of how through such forms of cooperation there is a possibility of increasing visibility in the tourism market, improving the tourism offer through joint activities and thus increasing the number of tourists visiting the spas as well as the whole region.
Today at the Final Conference in Sarajevo, the results of the project "Development and promotion of health spa tourism in the cross-border region of Bosnia and Herzegovina - Serbia - Cross spa" were presented, which was in turn financed by the European Union amounting to 85% of the total project value of € 452,152.