Press releace - PROJECT

On the 19th and 20th November 2013, a two-day training will be held in the Centre for Medical Rehabilitation in Reumal Fojnica on the subject „STANDARDS AND TRENDS OF THE EUROPEAN UNION ON HEALTH TOURISM“ for the middle management of spa centres, the beneficiaries of the project „Development and promotion of health tourism in the cross-border region of Serbia – Bosnia and Herzegovina – CROSS SPA“. The training is part of the activity: improving knowledge and skills of employees in the sector of medical tourism with the aim to reach EU standards. The ultimate goal of the project is to through the development and marketing of a new joint product - health tourism, improve the offer in the cross border area through the expansion of the assortment of tourism products that promote healthy living and responsibility for one's own health. Renowned experts in the field of health, spa and wellness tourism in the middle managment of spas and spa and wellness centers from Fojnica, Olovo, and Ilidža and the Zlatibor County, approach the standards of quality of Europa Spa med and Europa Spa Wellness Association and the latest trends in health tourism. A certified trainer of the European Association of Spas (ESPA), with official headquarters in Brussels will present standards and quality management services in spas and wellness centers, and the process of certification. The second day of training the expert in the field of tourism will speak about trends in health tourism, strategic analysis and comparison of services of medical tourism in Bosnia and Herzegovina, Serbia and the EU, modern marketing practices in health tourism and the promotion of health tourism services in Bosnia and Herzegovina and Serbia. The project is financed by the European Union under the IPA CBC Serbia - Bosnia and Herzegovina. Implementation of the project activities started 1st April 2013 . The project sponsors are Foundation of Local Democracy from Sarajevo and the Tourist Organization of the region of Western Serbia from Užice. Project partners are the Sarajevo Regional Development Agency SERDA in Bosnia and Herzegovina and the Regional Development Agency Zlatibor in Serbia.